Why go Mobile responsive web design?

Why Google recommends responsive design for better and efficient SEO ?

What is Responsive design?

It's basically a copy on the website and the reformatting of images. So that it is easily accessible and viewable on various devices of different sizes such laptop, smartphones, desktop etc.

Wikipedia defines

“An approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

Why Google favor responsive design?

Just after the release of hummingbird google has designed a new system for mobile ranking, which means the website should be mobile friendly. So it’s worth investing in RWD. ( Responsive web Design).

• Four simple reasons google prefers responsive design
• Responsive design allows  to use single url for a website which make reduces the effort of google in linking and sharing content with other sites.
• Responsive design helps in getting rid of redirection which benefits  the speed of website.
• Responsive design makes it easier for Google to crawl and index sites.
• The Responsive web design avoids content duplication.

How Responsive web design Benefit SEO?

·         Good loading webpage views

1. ·         A better audience engagement
2. ·          Fetching more leads
3. ·         High probability of Converting leads for better ROI
4. ·         It drives more traffic to your business and enhance Search engine optimization campaign
5. ·         It's simple to manage of your Search engine optimization campaign by having  a same URL for both desktop and mobile sites.
6. ·         Improving  the capability of the search engines to index and crawl websites with a single URL.

Conclusion

As per the digital marketing gurus websites which are lacking on the part of web designing will soon face the decrease in SERP ranking. Its age of smartphone so get on board and adapt!

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